Retail Development

Heart of America believes in creating a truly unique experience for our customers. Our newest project, The Shoppes at Prairie Crossing, will be a state of the art outdoor lifestyle mall in the heart of Altoona, Iowa.

Our retail portfolio is composed of property aimed at creating long-term value and improving the communities in which they are located. Themes, architecture, materials and the surrounding area are all incorporated into our retail projects.

The consumer continues the have many outlets to spend their hard earned money and we aim to develop property that makes that decision an easy one. Our beautiful locations and exciting atmosphere draw the customers in, while our unparalleled infrastructure and attention to detail keep them coming back.